A new, innovative joint venture to showcase the best of British television has been announced by BBC and ITV. The name of the new service is BritBox and it is being billed as a rival to Netflix to coax subscribers back to viewing British TV programmes. It is being promoted as an
‘ original streaming service providing an unrivalled collection of British boxsets and original series, on demand, all in one place’.
They will have the biggest collection of British content available on any streaming service and will commission new content from British production companies specifically for BritBox. Whilst the level of take-up is unknown, the two organisations have already set up a BritBox streaming service in America and subscribers have already exceeded expectations. In the future it is presumed that Netflix will no longer be able to stream BBC and ITV programmes and once current licences have expired these programmes will be available on BritBox. The impact for viewers of BBC iPlayer and the ITV Hub is not clear. Whilst work on a legal agreement is ongoing, it is hoped that the service will launch in the second half of 2019. It is hoped that other partners will join in the future. There is currently no price attached to the service although it is understood it will be competitive.
If you want to be updated on BritBox during the coming months then you can register @ www.britbox.co.uk